MVP release strategy

How can we be sure we release the product at the right time?

Releasing a product at the right time is crucial for its success. One way to ensure this is by targeting MVP to Early Adopters, who are more likely to adopt new solutions that can help them save time and money, regardless of who else is using it.

We have 3 main types of customers: Early Adopters, Early Majority & Late Majority. We are looking for the Early Adopters, if a customer asks you WHO ELSE USING IT? 

You can tell for sure that he is not an Early Adopter.

The MVP we release is not fully complete by definition, which means it’s not appeal to the Majority Customers. This is where having Customer Developer Partners (CDPs) comes in handy. CDPs are customers who are willing to try our product to save their time/ money and provide us quick feedback and advice, which can help us bridge the gap between the MVP and the Early Majority Customers.

It is important to remember that "You Never Get A Second Chance To Make A First Impression". Releasing a product too early to the Majority Customers can cause them to never try the product again or it will be very expensive to make them try again. That is why it is important to "Nail it before we scale it!"

Some insights from Jeff Patton's user Story presentations, which I found simply awesome. A link can be found in the first comment.